With Target, Bud Light, Disney, and other brands taking center stage in the “woke” culture wars, NBA star Jonathan Isaac has launched a new brand to celebrate faith, freedom, and American values. Isaac, who plays for Orlando Magic, officially launched his UNITUS apparel company during a large, all-star event last month in Orlando, Florida, featuring a fashion show, a performance by GRAMMY-nominated Christian artist Tauren Wells, fireworks, and more.
Athletes, stars, journalists, and noted business executives joined in the celebration to launch a brand that promises to represent “true greatness.” Riley Gaines, the former collegiate swimmer who has vocally opposed biological men competing in women’s sports, was among those in attendance.
“I do see this as something that is bigger than me,” Isaac said during a Q&A portion of the launch. “And so, for that, I have to give glory and honor to Jesus Christ.” He spoke about his belief “true greatness is found in none other than Jesus Christ” and the importance of not measuring oneself in terms of “world standards.” “And that is what UNITUS is about,” Isaac added.
Isaac went viral in 2020 for departing from his fellow Orlando teammates and refusing to kneel during the National Anthem or wear Black Lives Matter attire. That decision catapulted him into the headlines and led him to write a book, “Why I Stand.” Now, he sits down with CBN’s Faithwire to discuss his career, decision to stand, and the UNITUS brand he’s hoping makes a massive impact and helps create community.
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