Amazon CEO Warns About Perfect Storm as Retail Business Collapses

Editor’s Note: The video and article by Epic Economist does a good job of focusing on the economic challenges companies like Amazon are facing, but we cannot dismiss the sentiment of many American consumers regarding “wokeness.” This isn’t just about a bad economy or inflation. More Americans are rightly turning to companies both local and larger that have not embraced ESG ideology or DEI policies. This trend needs to continue. It needs to grow. With that said, here’s the Epic Economist…

The nightmare in the retail sector never seems to end, and now Amazon, the second largest online and physical retailer in the world, is giving up on its brick-and-mortar operations, according to a new report and warnings issued by the company’s CEO Andy Jassy.

Its stores continue to disappear amid the most dramatic shift the industry has ever experienced, and the problems faced by the retail giant are scaring the living daylights out of its rivals, which have a smaller market share and bigger liabilities that could rapidly throw them over the edge.

At this point, some of America’s largest brands have already started taking extreme measures to protect their businesses as they get ready for a perfect storm that is threatening to spark the most devastating wave of bankruptcies recorded since 2017. For many of our beloved retailers, this is the beginning of the end.

Amazon recently published an annual letter to its shareholders saying that its service division, a huge part of its business that generates roughly $62 billion in revenue every year, is facing a series of headwinds that are forcing the company to cut costs on other divisions, including brick-and-mortar retail, in order to focus on profitability as executives prepare for a prolonged recession.

Since Jassy took over as CEO, Amazon’s stock crashed by 44%. On Friday, the company’s shares fell again wiping out gains from the previous week after the gloomy forecast about future growth and tighter spending was shared by the executive.

He launched one of the deepest austerity plans the retailer has ever known, ending several projects, killing certain services and products, and on top of all else, cutting almost 30,000 jobs in just a few months. According to a report by The Street, Amazon is now giving up on the majority of its brick-and-mortar businesses after years of trying to expand its physical operations across the country and the world.

With the exception of Whole Foods stores, all of its grocery stores are in the process of being shut down in 2023, a trend that started last year, with the closure of several underperforming Fresh and Go stores.

Although these cuts may help Amazon’s bottom line in the next few quarters, the overall financial losses caused by the shutdowns will ultimately hurt the retailer in the long run. In addition, all of its remaining physical bookstores, gadget, and electronic stores are being shuttered, not only in America, but all over the globe, including 68 locations in the U.K.

The demise of Amazon’s physical stores comes at a time when other major retailers are coping with lagging sales, changing consumer habits, and rolling out their recession playbook to weather the perfect storm that is on the horizon.

Deteriorating conditions for businesses mean that even some of the biggest players out there are endangered. Sadly, we may lose our favorite stores and we may have to say goodbye to several of the brands that stayed with us for decades. This is just the start of a much bigger crisis that will force more and more retailers to rethink their entire operations. And by the end of this process, America’s retail landscape will be vastly different than what it looks like right now.